Facebook Now Supports Bidding for In-App Advertising
Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions.
This process is facilitated by a technology called header bidding which was introduced last year.
Header bidding allows web publishers to put ad impressions up for auction through real-time bidding between ad networks.
Previously, Facebook’s support for header bidding was limited to advertising on the mobile web. Facebook now supports header bidding for in-app advertising.
